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Si! partnered with RTA, the Regional Transportation Authority, to create and execute a multicultural marketing, media and community relations campaign to introduce the new “” campaign. The website helped to increase use of public transportation and to build a brand name. The newly developed RTA travel application called the “RTA Trip Planner” allows travelers to plan trips in the Chicago region using public transit (CTA, Metra, and Pace buses and trains). It also included driving, biking, and walking directions.
Alejandra was able to engage a celebrity to boost awareness in conjunction with an experiential marketing campaign!