2013 – 2015

MPEA is a major engine of economic growth for Chicago and the linchpin of our hospitality industry.

Challenge:

Sí! Advertising joined the MPEA marketing and communication team to coordinate media coverage for the Metropolitan Pier and Exposition Authority for several events related to the development and expansion of McCormick Place. The events were synchronized in partnership with the Mayor’s Office, Ald. Dowell’s office, Choose Chicago and others.

MPEA’s development program anchored Mayor Emanuel’s Elevate Chicago initiative on the near South Side, which also included new public transportation access and private sector development along historic Motor Row. The goal was to boost economic growth and to create jobs as the catalyst for revitalizing Chicago’s near South Side.

RESULTS:

• Metropolitan Pier and Exposition Authority (MPEA) networking session for MBE/WBE businesses to meet one-on-one and explore potential partnerships with architectural design firms planning to submit proposals for work on the McCormick Place Entertainment District Event Center. (July 2013)
• Relocation of The Harriet Rees House to build the McCormick Place Entertainment District, which will include a 10,000-seat event center and a 1,200-room Marriott Marquis Headquarter hotel. (November 11, 2015)
• Event Center groundbreaking w/PCMA tie-in (January 2015)
• HQ hotel groundbreaking (January 2015)