Alejandra Moran and her team first created and implemented a communications campaign to launch the Chicago Card, followed by the Pink Line project. Both campaigns triumphed in grabbing the attention of the CTA traveling masses. (Our experienced and highly qualified team was thrilled and ready to help position CTA as a transportation model to be imitated in other parts of the country and all over the world.)
In a joint effort with the CTA, Si! Advertising ameliorated an unpopular Ridership Fare Increase with an aggressive media campaign which promoted the benefits of using the Chicago Card and Chicago Card Plus, two passes that offered great value for the money. During the course of that campaign, CTA was able to control the negative press caused by the announcement of a fare increase!
Through our creative ideas and comprehensive strategic planning, we made a big splash with the introduction of the Pink Line. The idea behind the creation of the new Pink Line was to improve the quality of service between the Loop and western suburbs, including the West Side and the adjacent western suburbs. In addition to offering the public more frequent service and shorter travel times, the CTA was offering residents and visitors the chance to experience this beautiful part of the Chicagoland area. Si! Advertising was able to maximize the investment in media placement by increasing ad frequency in print and radio advertising, as well as facilitating CTA involvement in promotions without increasing the budget. We were able to improve the image of the CTA by utilizing different ethnic media outlets, which also served to strengthen the working relationship between the CTA and the local communities.
RTA: (2008 – 2014) This should follow CTA above.